His engagement tripled ...

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💬 A CONVERSATION THAT COMPLETELY CHANGED MY MINDSET BEFORE I EVEN LAUNCHED

Before I launched Skool Owners Network, I was doing a LOT of research and having conversations with people who were already running successful communities. I wanted to learn everything I could before I took the plunge and one conversation in particular has stuck with me ever since and I think it's relevant to every single one of you.

I was chatting with a community owner who'd been running his Skool community for about a year. He was doing well - decent membership, active engagement, the lot. So I asked him what the biggest lesson he'd learned was. Without hesitation he said: "Ask yourself - if your community disappeared tomorrow, what would your members actually miss?"

He told me that when he first asked himself that question, he froze. Couldn't answer it.

He started listing generic stuff: "The content... the networking... the value..." But honestly? None of it felt unique. His members could find that stuff in 100 other communities.

That question haunted him for weeks. Because here's the uncomfortable truth he faced: if your community isn't genuinely irreplaceable, it's just a matter of time before members leave for something shinier. So he started asking his members directly: "What would you miss most if this community didn't exist?"

Their answers surprised him. It wasn't the content he spent hours creating. It wasn't the resources he'd built. It was the specific conversations they couldn't have anywhere else. It was the feeling of being understood by people in the same situation. It was the no-BS advice from people who'd actually done what they were trying to do.

That's when it hit him: people don't stay for content. They stay for connection and transformation.

So he STOPPED trying to be the smartest person in the room and STARTED facilitating the best conversations in the room. He stopped posting just to post and started creating prompts that sparked real dialogue.

👉 The result?

His engagement tripled and his retention went through the roof!

That conversation completely changed how I thought about building Skool Owners Network. Before I even launched, I already knew I didn't want this community just be another place to drop links. It had to be genuinely irreplaceable, AND GENUINE.

👉 So here's MY question for YOU:

If YOUR community disappeared tomorrow, what would your members genuinely miss that they can't get anywhere else? Be honest with yourself. If you can't answer this clearly, neither can your members and that's probably why they're not as engaged as you'd like them to be.

👉 This isn't about being perfect.

It's about being real with yourself so you can build something people actually NEED.

Drop your answer below. Let's get real about what makes our communities irreplaceable!

Conversations like this create thought which lead to improvements, and no matter how small you think those improvements are, collectively they can have a huge impact DIRECTLY on YOUR community.

➡️ If you are going to comment on anything in Skool today make it this thread because we can all genuinely learn something for potentially massive benefit. ⬅️

You can visit the Skool Owners Network About page here:

https://www.skool.com/calm-ai-support-40-6938/about.